3 Shots you Need for Your Personal Branding Photoshoot
Branding is in fact, deeply personal.
With that in mind, I have a list of three things I always encourage my clients to bring to their personal branding session. Each of these can be applied to what you do! If you are a hairdresser, an artist or even a photographer, following the method I’ve conceptualized will help you get the perfect shots! Whether you are a photographer who stumbled on my blog, a client, or a small business looking to brand yourself a bit more, I hope you find inspiration from today’s post. If you’d like more inspiration like this be sure to leave a comment and check out my Instagram.
So, what are these three mystery shots you NEED for your branded session?
TOOLS
Use what you use to show off what you do!
For example, as a photographer, I love bringing a camera or two to my own branding sessions. I will bring not only the equipment that I actually use, but also pieces that I use when I can be fully creative, such as a film camera. Say you are a real estate agent. Maybe you feel like you don’t have many tools to bring to your session? Don’t worry at all, a lot of people feel this way! Lucky it is completely untrue. Even in these types of fields you could bring your laptop, your cellphone, or, in the case of our example, some cute keys! Like I said, use the things you use!
PEOPLE
So this one could take a bit of extra work, but it is so worth it! Incorporating a client or even your significant other is a great way to show more of who you are. It can also show what you do.
Let’s look at an example. If you are a hairdresser, see if one of your close friends will come in and be a hair model for your photo session. You don’t even have to give them a full haircut. Instead, as a photographer, I can find angles that will show what you do. Let’s imagine you are a music coach. You could see if one of your clients would be willing to stop in at your session for a few minutes to be photographed. This will show what your one on one coaching looks like. There is so much you can do when incorporating others.
That being said, definitely do not let that be the main subject of your session. Your model would not need to be there for longer than 20 minutes. This is of course an estimate, if your session is planned for a whole day then that time could change.
W.I.P.
A WIP, or a “work in progress” is the perfect way to subtly show off all the hard work you put into what you do!
This shot is especially important for those in the service industry, maker field, and artists. Let’s say you are a ceramic artist. For your WIP you could have some “action shots” of you moulding a piece. Or perhaps you are a welder. You may want some shots of your current piece in progress. And don’t get me wrong, you should still be in these shots! It may not need to be your whole face, but perhaps instead your hands and torso act as an accessory to the accessory shots.
Another way to think of a WIP is as a behind the scenes shot. As a photographer, I often can collect this type of branding image while out in the field working. I encourage all her service based providers to centrally capture these types of images as they work in their day to day life.
In Summary . . .
I want this plan to be something you carry with you in your next personal branding photoshoot.
I hope these tips inspired you and you now feel ready for your own personal branding photo shoot. If you would like more pieces like this one feel free to leave a comment or send me a message through Instagram!
Now I want to hear from you. What is something important to your field of work that you would incorporate in your personal branding photo shoot?
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